Samantha Navarra, Account Executive
Samantha
Navarra, a South Louisiana native and Louisiana State University graduate, is
the newest member of the Uptown PR team. As an Account Executive at the firm,
she is responsible for managing client accounts and projects, drafting press
materials and creating and maintaining media relations. She is also looked to
for conducting research on the newest public relations tools and applying them
to client campaigns when applicable. Her list of duties includes promoting
client and agency events along with updating social media sites for a large
array of clients.
After graduating from the Manship
School of Mass Communication at LSU, she was hired as a Leadership Development Consultant
for Kappa Delta National Headquarters. During this role, Samantha traveled to 11
states and assisted more than 20 KD chapters with leadership development,
officer transition, recruitment assistance or recruitment planning. As a representative for a national organization
with over 240,000 members, Samantha learned a great deal about building relationships
and communicating effectively.
She also brings experience in
fashion public relations to the Uptown PR team. During her time as an
undergrad, Samantha spent a summer in New York as a public relations intern at
Cynthia Steffe. Throughout her internship, she was responsible for creating a
social media plan, writing blog posts as well as coordinating clothing samples
with fashion editors at Elle, Vogue
and Marie Claire.
Samantha is passionate
about writing and serving the community. Since becoming a New Orleanean in May,
she became a contributor for invadeNOLA and
served as an intern for Team Gleason. Samantha continues
to volunteer and support Team Gleason’s efforts to raise public awareness
towards ALS.
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