Monday, January 6, 2014

Spring Internship Position Available

Internship Program – Spring '14

Core Strengths

Public relations representatives write, edit, make public appearances and speak on behalf of an agency. Interns will be expected to have strong written and oral communications, adhere to deadlines and be thorough. Good organizational skills a must.

Media Relations

Depending on the workload assigned to an intern, media interaction may be necessary but can be as simple as making phone calls for details on a community undertaking, sending invitations to events, securing press attendance or answering questions on in-house projects. Interns will be expected to contact media to request press kits and complete media lists.


Novices may be expected to attend events on behalf of the organization by accompanying a manager or marketing liaison.

Marketing & Social Media

Interns may help with pitching new concepts for media coverage angles. Public awareness is essential to brand development and is a key PR strategy. Bringing innovative social media ideas/tools is a plus.

Public Appearances

Looking the part by being presentable and well prepared is a requirement for apprentices looking to move ahead.

Administrative Tasks

Internships may require a level of routine administrative tasks, including organizing meetings, handling phone calls, e-mail communication, Internet research and even errand running.

Please note: This is not a paid internship, but is rewarding in so many other ways. Students that apply may want to receive course credit or fulfill their major requirement in exchange for their time. This is a wonderful learning experience!

Samantha Navarra

Wednesday, August 28, 2013

Our Office Gets a Facelift

Over the past few summer months, we've decided to spruce up our space with some stylish additions.

No more patchy paint. And, what’s that? An adorable new tray and a white loveseat from Joss and Main. We think they will pair nicely with our Mad Men-style bar cart, which is on its way!

To keep better track of our worldwide blogger outreach, we added a fun cork board map and used multicolored sewing pins to give it a 3-D effect.

Staying true to Uptown PR's brand, we added accents of our signature chevron with pillows and a chic, new rug.

Why stop there? Samantha got creative by painting the orange and white globe canvases that are behind Genevieve’s desk.

Whenever you get a chance, we suggest you add some life to your workspace. Fresh white flowers from Whole Foods added a lovely scent to our cozy office and brightened our workweek.

From Uptown PR’s office to yours, we hope you’ve been inspired to get a 'facelift' of your own!

Friday, August 2, 2013

Facebook's at it Again - Why Your Newsfeed Sucks

If you’ve noticed a change in your Facebook newsfeed, you’re not alone.  Some people hate it, some people don’t seem to mind it, but the facts are that your Facebook newsfeed has changed. Facebook’s new algorithm, known externally as “EdgeRank,” personalizes users’ newsfeeds to display content that they will most likely engage with based upon three ingredients: affinity score, edge weight and time decay.   

In order to get the same exposure and visibility that many people took for granted, you now have to fight (or even pay) for it.  For those of you looking to increase a your visibility on Facebook, the game has gotten significantly more difficult.  Facebook’s algorithm sees every post as an interaction, an opportunity, an “edge,” and then ranks them accordingly, hence the name EdgeRank.  To improve your content’s “edge,” you must focus on your content’s affinity, weight and time.

The affinity score of your content depends on your relationship and interaction with Facebook.  By liking, sharing and commenting on other people’s posts, you will most likely increase your content’s Edge Rank.

The edge weight of your content depends on the level of importance Facebook places on your post.  The higher its edge weight, the higher your post appears in a newsfeed.  Media like photos and videos receive more attention from Facebook than status updates. Similarly, the more engagement you get with a post, such as likes and shares, the higher the chance it will appear closer to the top of a newsfeed. 

Timing is the third factor.  As your post gets older, it falls in the rankings.  EdgeRank adjusts based on time-decay, and you therefore need to make sure you post frequently, but not so much as to draw negative attention to your post – people can block your content, you know.

What does all of this mean? Simply put, to improve your EdgeRank score, make your content engaging, short, visual, direct, relevant (but not pushy), and timely.  Hope that people will like, share and comment on your post, giving it a heavier “edge” weight so it appears in more newsfeeds.

For those of you that think EdgeRank is a more of a hassle than an aid, think about this:  EdgeRank takes into consideration your relationship with your friends and pages.  Have you ever found yourself spending countless minutes scrolling through the hundreds of posts on your twitter feed, only stopping on that rare occasion when you see your friend’s name or something that catches your eye? That is what happens when content is weighed the same.  Facebook has tried to eliminate the need for pointless scanning, scrolling and screening, and focus on bringing the most important content to your newsfeed.  Mark Zuckerberg, Facebook Co-Founder and CEO, compares his new design to a newspaper.  The front page is the most important, the stories and content that you will find most interesting; if you want to dig deeper (to the funnies, a county court trial or a small story on the health benefits of eating leafy greens), you can flip through the pages of the newspaper.  Similarly, your newsfeed is for the most important content, and if you want to find out what your old neighbor from high school was doing with his dog at the vet last Saturday, you can go to his respective timeline. 

So whether or not you decide you like EdgeRank, it’s here to stay.  Whether you are a marketer, page admin, or just your average Facebook user, it’s helpful to understand why these changes have occurred and how you can adjust your usage, wording and timing to personalize your newsfeed in the future. 

Sources/Further Reading:
Al-Green, Bob. “What is Facebook EdgeRank and Why Does It Matter?” Mashable.
     infographic/.  07 May 2013.  Accessed 24 Jul. 2013.
Lafferty, Justin. “Why Life Without Facebook’s News Feed Algorithm Would Suck.” AllFacebook.
     facebooks-news-feed-algorithm-would-suck_b118053. 22 May 2013. Accessed 24 Jul. 2013.
Widman, Jeff. “Presenting EdgeRank.” CA. Accessed 24 Jul. 2013.