Tuesday, November 6, 2012

Blogs Are the New Black


Blogs Are the New Black
Local Firm Launches New Branch of its Company to Cater to Bloggers & Brands Alike

New Orleans, La., November 5, 2012 — Local public relations and marketing firm, Uptown PR, is expanding its services by launching an interactive new branch of its company to link the ever-growing blogger population with national brands.

Uptown PR’s Blog Coalition, acts as the medium between clients and outside businesses. As the blogger relations arm of the firm, this service connects brands with the appropriate blogger outlet to help them reach a designated target audience efficiently.

Members of the coalition are handpicked and attain the Uptown PR stamp of approval. Each blog has a specific audience and a significant following, which makes them credible and worthwhile to national businesses. The company represents a diverse group of bloggers who are located throughout the Southeast and nationally. Their expertise range from fashion to culinary arts and each blog has a truly unique style and personality. Some current bloggers include Upperlyne out of Nashville, The Elizabeth Chronicles based in New Orleans and Southern Femme in Birmingham, Ala.

Blog Coalition customizes campaigns to maximize viewership and generate interest for each client. Through partnerships, hosted events, online advertising and even content generation, Uptown PR’s Blog Coalition provides the support modern bloggers need in order to make the most of their sites. In turn, national brands and businesses can collaborate on campaigns that result in a distinct voice and national, more organic, reach for these brands. Thanks to these services, bloggers have more time to concentrate on upcoming opportunities and concepts for their brands.

“Bloggers today have a lot to manage with many ongoing projects or even other jobs. Blog Coalition is a service for anyone who wants to take their blog to the next level,” said Genevieve Douglass, founder and executive director of Uptown PR. “We are excited about launching this new branch of our company and look forward to working with reputable bloggers and businesses and connecting the two groups to form synergistic partnerships.”

About Uptown PR
Founded in 2011 and based in New Orleans, Uptown PR specializes in media relations, event and product promotion, social media and brand management. It offers integrated public relations and marketing solutions to develop and grow business for its clients.

Like on Facebook, follow on Twitter (@UptownPR), Pinterest and LinkedIn. For more information, visit www.uptown-pr.com.

Media Contact:    Genevieve J. Douglass — gdouglass@uptown-pr.com - 504.496.8314