Get to know Uptown PR's newest face!

Hi, my name is Hedda, a Costa Rican born New Orleanian wannabe with a passion for public relations. With a mom from Mississippi, a dad from Germany and having lived in Latin countries my whole life I always grin when asked where I’m from. I was born speaking three languages and although I have tried to learn both French and Dutch, languages do not seem to be my forte. I have two older brothers so my mother decided to name me Hedda. According to her it means female warrior and as the only girl I was going to have to be tough. Hedda is the anglicized form of Hedwig which makes it somewhat funny that I am now the proud partial owner of a dog named Sirius. I have lived in New Orleans for the past four years and have enjoyed uttering the phrase “Only in New Orleans” many times. One of my guilty pleasures are comedy shows, I’ve gone to the same local comedy night every Wednesday night for what feels like forever. I hope this little blurb about me has helped you get to know me a bit better.

Listen Up Business Owners…this may be of "Pinterest" to you…

So we’ve all heard it time and time again…social media is integral for the branding and business growth of any company, big or small. It’s more common these days to tweet a person than to actually ‘meet’ them…tagging a friend is no longer associated with the game we all used to play when we were kids…and the act of liking something has taken on a completely new role in the virtual landscape.

But the truth is: these very things are vital if you want to keep your marketing strategies up to date in the ever changing and constantly mobile world of online media. So if you’re on the social media bandwagon (as well you should be), throw out your corkboard full of inspirational images hanging in your bedroom and look into creating a virtual pinboard for your company on Pinterest, an online bulletin board for images of all kinds.

Launched in 2010, the site is a host to more than just images of delicious recipes or DIY design projects, Pinterest actually provides yet another valuable online marketing tool to drive traffic to your website. This social media website is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. The site can be used for all different types of businesses, with a large audience (over seven million users!) who share, host, pin and re-pin an extensive and diverse collection of content, products and images.

To learn more about how to use Pinterest as a marketing tool, check out the 10 Creative Ways to Use Pinterest for Marketing.

Casey Roberts, Client Service Associate - Uptown PR

Roberts Joins Uptown PR as Client Service Associate

FOR IMMEDIATE RELEASE

New Orleans (Jan. 31, 2012) — Uptown PR, a public relations and marketing firm based in New Orleans is pleased to welcome its most recent addition, Casey Roberts. She joined the Uptown PR team earlier this month as a Client Service Associate.

In her new position, Roberts is responsible for drafting press materials, engaging in media relations and interaction and pitching new concepts for media coverage. She also assists with client and agency events and spearheads social media efforts to provide innovative social media ideas.

Roberts comes to Uptown PR with previous experience in marketing and sales. Most recently, she worked as a Brand Ambassador for EF College Break, where she utilized her skills in brand promotion, led presentations, and created original marketing materials. She has also worked with the local publication Where Y’at Magazine where she wrote reviews, designed graphics for their articles, and helped manage their various social media pages. Before moving to New Orleans, Roberts worked with a prominent event planner in the Dallas metro area for several years where she learned how to efficiently organize and supervise an event.

While currently finishing her studies at Tulane University, Roberts plans to obtain her bachelor’s degree in Communication, with a minor in Business. She is an active member in the Phi Eta Sigma Honors society, on the Marketing Committee of the Louisiana Alpha Chapter of the Pi Beta Phi Fraternity and is the vice president of public relations for the Tulane University Communication Majors Society. Roberts has also spent time tutoring children at the local New Orleans charter school, Lafayette Academy. For more information on her professional experience, visit her LinkedIn profile.

About Uptown PR

Founded in New Orleans in 2011, Uptown PR specializes in media relations, event and product promotion, social media and brand management. It offers integrated public relations and marketing solutions to develop and grow business for its clients.

Like it on Facebook, follow it on Twitter (@UptownPR) and look for it on LinkedIn. For more information, visit www.uptown-pr.com.

Media Contact: Genevieve J. Douglass — gdouglass@uptown-pr.com - 504.496.8314

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New Year, New Offer

Is your brand cohesive? Recognizable?

Do you use the same logo, colors, font, etc., across the board?

If not, you're not being consistent in your company's messaging and could confuse potential customers/clients, causing them to patronize another company instead. (And if you're using a Gmail email account for your business, don't even get me started).

That is why, now through the end of March 2012, Uptown PR is offering FREE brand consultations.

Branding is one of the most important components to a company's professionalism and messaging. Your brand should speak for itself, establishing your business's identity.

So don't miss out on this timely offer. Get your new year off to the right start and make 2012 the best year your business has seen yet.

Don't be shy, call or email us today to make your appointment - http://www.uptown-pr.com/dont_be_shy.html

Happy Holidays!

Wishing you and your loved ones a Merry Christmas &

the Happiest of News Years!

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You're Invited!

Save the Date - Dec 10 - City Arts Boutique Grand Opening

WHAT: City Arts Boutique - Grand Opening Party & Christmas Open House

Come see our new space in Historic Woodlawn, check out some amazing art, and find that special handmade gift for your Christmas shopping!

WHEN: Saturday, December 10

5:00-8:00p.m.

WHERE: 5528 1st Ave South

Corner of 55th Place S. and 1st Ave North in Historic Woodlawn

Featured Local Artists & Vendors:

· Patsy Blake, Acrylic Paintings

· Cory Bordonaro, Letterpress

· Kathryn Cooper, Mixed Media

· Claire Cormany, Acrylic Paintings

· Elaine Davis, Scarves

· Nikki Davis, Mixed Media and Illustration

· Brooke Fleming, Quilts

· Jennifer Gamble Designs, Jewelry

· Jamie Harper, Illustration

· Tammy Harper, Wool Felting

· Ashley Lindsey, Printmaking and Illustration

· Jill Marlar, Intaglio Printmaking

· Clare Mathews, Weaver

· Kay Moates, Fiber Artist

· Allison Rhea, Mixed Media

· Amanda Blake Tuner, Acrylic Paintings

· Christy Turnipseed, Jewelry

· Molly Voight, Batik Artist

· Tallulah’s Designs by Heather Williams ... and more!

About City Arts Boutique

City Arts is a new concept boutique presenting an eclectic mix of art, handmade crafts, unique clothing, jewelry and more all created exclusively by local Birmingham artists. For more info, visit us on Facebook.

Media Contact: Uptown PR: Genevieve J. Douglass — gdouglass@uptown-pr.com

On-Site Contact: Brooke Fleming — 205. 902.3181

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