Roberts Joins Uptown PR as Client Service Associate

FOR IMMEDIATE RELEASE

New Orleans (Jan. 31, 2012) — Uptown PR, a public relations and marketing firm based in New Orleans is pleased to welcome its most recent addition, Casey Roberts. She joined the Uptown PR team earlier this month as a Client Service Associate.

In her new position, Roberts is responsible for drafting press materials, engaging in media relations and interaction and pitching new concepts for media coverage. She also assists with client and agency events and spearheads social media efforts to provide innovative social media ideas.

Roberts comes to Uptown PR with previous experience in marketing and sales. Most recently, she worked as a Brand Ambassador for EF College Break, where she utilized her skills in brand promotion, led presentations, and created original marketing materials. She has also worked with the local publication Where Y’at Magazine where she wrote reviews, designed graphics for their articles, and helped manage their various social media pages. Before moving to New Orleans, Roberts worked with a prominent event planner in the Dallas metro area for several years where she learned how to efficiently organize and supervise an event.

While currently finishing her studies at Tulane University, Roberts plans to obtain her bachelor’s degree in Communication, with a minor in Business. She is an active member in the Phi Eta Sigma Honors society, on the Marketing Committee of the Louisiana Alpha Chapter of the Pi Beta Phi Fraternity and is the vice president of public relations for the Tulane University Communication Majors Society. Roberts has also spent time tutoring children at the local New Orleans charter school, Lafayette Academy. For more information on her professional experience, visit her LinkedIn profile.

About Uptown PR

Founded in New Orleans in 2011, Uptown PR specializes in media relations, event and product promotion, social media and brand management. It offers integrated public relations and marketing solutions to develop and grow business for its clients.

Like it on Facebook, follow it on Twitter (@UptownPR) and look for it on LinkedIn. For more information, visit www.uptown-pr.com.

Media Contact: Genevieve J. Douglass — gdouglass@uptown-pr.com - 504.496.8314

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