Small businesses, large corporations,
bloggers, and individuals…we’re all striving for the same thing: to become an
online influence. As we've seen in viral
movements such as in the recent Kony 2012
campaign, which became a global phenomenon in less than a week via social media
and various other online outlets, the Internet has the power to affect
immediate and boundless change.
Arguably as important as becoming an online
influence in the first place is the ability to track such virtual impact. Luckily, with websites such as Klout, you can
easily measure and even leverage your online impact. As the Klout website reminds us, you don’t
have you be Oprah to have an influence these days. In today’s age, virtually anyone (no pun
intended) has the power and tools to affect change and drive action via their
online domains.
Using data from your various social networks,
Klout analyzes your online influence and overall online presence, giving you
your very own ‘Klout Score’. Beyond merely measuring your content output, Klout
can actually evaluate the engagement
you create. The site provides you with
information regarding your most influential content, most trusted opinions, and
even how you compare to your friends.
Understanding your own influence is key in being able to improve it.
Think you’re pretty influential? Only one way to find out…
By Casey Roberts, Client Service Associate
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