FOR IMMEDIATE
RELEASE
Blogs Are the New
Black
Local
Firm Launches New Branch of its Company to Cater to Bloggers & Brands Alike
New Orleans, La., November
5, 2012 —
Local
public relations and marketing firm, Uptown PR, is expanding its
services by launching an interactive new branch of its company to link the ever-growing
blogger population with national brands.
Uptown
PR’s Blog Coalition, acts as the
medium between clients and outside businesses. As the blogger relations arm of
the firm, this service connects brands with the appropriate blogger outlet to
help them reach a designated target audience efficiently.
Members
of the coalition are handpicked and attain the Uptown PR stamp of approval.
Each blog has a specific audience and a significant following, which makes them
credible and worthwhile to national businesses. The company represents a
diverse group of bloggers who are located throughout the Southeast and
nationally. Their expertise range from fashion to culinary arts and each blog
has a truly unique style and personality. Some current bloggers include Upperlyne out of Nashville, The Elizabeth Chronicles based in New
Orleans and Southern Femme in Birmingham,
Ala.
Blog
Coalition customizes campaigns to maximize viewership and generate interest for
each client. Through partnerships, hosted events, online advertising and even
content generation, Uptown PR’s Blog Coalition provides the support modern bloggers
need in order to make the most of their sites. In turn, national brands and
businesses can collaborate on campaigns that result in a distinct voice and
national, more organic, reach for these brands. Thanks to these services,
bloggers have more time to concentrate on upcoming opportunities and concepts
for their brands.
“Bloggers
today have a lot to manage with many ongoing projects or
even other jobs. Blog Coalition is a service for anyone who wants to take their
blog to the next level,” said Genevieve Douglass, founder and executive
director of Uptown PR. “We are excited about launching this new branch of our
company and look forward to working with reputable bloggers and businesses and
connecting the two groups to form synergistic partnerships.”
About Uptown PR
Founded
in 2011 and based in New Orleans, Uptown PR specializes in
media relations, event and product promotion, social media and brand
management. It offers integrated public relations and marketing solutions to
develop and grow business for its clients.
Like
on Facebook, follow on Twitter (@UptownPR), Pinterest and LinkedIn. For more information, visit www.uptown-pr.com.
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